Hello Scentsy Fanatics

This season is all about hygge (pronounced HOO-GUH) — the Danish idea of coziness. And at Scentsy, we can’t get enough of home décor that’s warm and inviting, so it “Feels like: Home.”

 

What exactly is “HYGGE”? why would Scentsy name a catalog season after it? Lets dive in and See what we can dig up.

Lets start with what is the definition of “HYGGE”?

Wikipedia defines Hygge (/ˈhjuːɡə/ HEW-gə or /ˈhuːɡə/ HOO-gə) is a Danish and Norwegian word for a mood of coziness and comfortable conviviality with feelings of wellness and contentment. As a cultural category with its sets of associated practices hygge has more or less the same meanings in Danish and Norwegian, but the notion is more central in Denmark than Norway.^[1] The emphasis on hygge as a part of Danish culture is a recent phenomenon, dating to the late 20th century.

While there’s no one English word or simple definition to describe hygge, several can be used interchangeably to describe the idea of hygge such as cosiness, charm, happiness, ‘contentness’, security, familiarity, comfort, reassurance, kinship, and simpleness.

Another source defines HYGGE
Hygge (pronounced hue-guh not hoo-gah) is a Danish word used when acknowledging a feeling or moment, whether alone or with friends, at home or out, ordinary or extraordinary as cosy, charming or special.

HYGGE summed up Coziness inside and out, It’s that little feeling you get while celebrating large and small moments with loved ones. Hygge is created as you nestle into a comfy blanket while sitting by a fire, or by cuddling a loved one on the sofa as you sip cocoa with a furry cat at your feet. It’s texture, color, smell and a sense of belonging.

Why  would Scentsy Name a catalog season after it?

Because that is what Scentsy  is meant to do.  Scentsy is meant to create and envoke memories in every aspect of your life. The goal is to Warm the Heart, Enlive the Senses and Inspire the Soul.  Scent is  powerful  and it is proven that the  sense of smell is closely linked with memory, probably more so than any of our other senses. So by naming our catalog and a wax collection after HYGEE seems only fitting.

Did we mention Scentsy can help you find it? Through the cheery light of a warmer, a diffuser’s soft fragrance or the comfort of a Scentsy Buddy, you can create your very own hygge – with us! So let HYGGE together

To Celebrate HYGGE check out our limited time Hygge Collection

Five exquisitely fragranced Scentsy Bars capture the essence of holiday comfort (what the Danish call hygge). Bars come in a purple stocking ready for gift-giving. Available while supplies last.

All-new Hygge Wax Collection fragrances include:

QUIET CLEMENTINE
Sweet orange, vanilla orchid and sandalwood make a tranquil stand against a busy mind.

COZY KITCHEN
Warm up to a blissful batch of warm oats with brown sugar and a spicy cinnamon swirl.

TOASTY CABIN
Bergamot zest, black pepper, wild fern and acacia wood create the perfect place to hide away.

WOOLLY SLIPPERS
Slide into a sweet-and-cozy cloud of sugared lavender, marshmallow and vanilla.

CALMING WOODS
Wind through a serene stretch of vanilla bean, creamy sandalwood and rich cedarwood.

With That I say lets get some Scentsy HYGGE on this holiday season!!!!

Talk Soon

Jacqui